Privacy Policy

How we use the information you share

Last updated: 04/26/2026

1. Introduction

Welcome to Beneath the Lexicon (“Website”, “we”, “our”, or “us”). We provide online English language classes and related services. Your privacy is important to us, and this policy explains how we collect, use, and protect your information.

2. Information We Collect

We may collect the following information when you use our Website:

a. Personal Information

• Name

• Email address

• Phone number (if provided)

• Any information you submit through booking or contact forms

b. Booking Information
When you schedule a class, we may collect:

• Preferred schedule and availability

• Lesson preferences or learning goals

c. Payment Information
Payments are processed securely through third-party providers (e.g. Stripe or PayPal).
We do not store your full payment details (such as card numbers).

d. Usage Data

• Pages visited

• Time spent on the Website

• Device and browser type

e. Cookies and Tracking Technologies
We use cookies and similar tools, including the Meta Pixel, to understand user behavior and improve our advertising.

3. How We Use Your Information

We use your data to:

• Manage bookings and deliver English lessons

• Communicate with you about your classes

• Process payments securely

• Improve our Website and services

• Run and optimize advertising campaigns (including via Meta platforms like Facebook and Instagram)

• Send marketing emails (only if you opt in)

4. Advertising and Analytics

We use tools such as the Meta Pixel to:

• Measure the effectiveness of our ads

• Show relevant ads to people who have visited our Website

• Create audiences for future advertising

This may involve tracking your activity across websites.

You can control how ads are personalized through your Facebook/Instagram settings.

5. Sharing Your Information

We do not sell your personal data. We may share your information with:

• Payment processors (e.g. Stripe, PayPal)

• Scheduling or booking tools (if applicable)

• Email marketing platforms

• Analytics and advertising providers (e.g. Meta)

• Legal authorities when required by law

6. Cookies

Cookies help us:

• Remember your preferences

• Improve Website performance

• Track marketing effectiveness

You can disable cookies in your browser settings, though some features may not function properly.

7. Data Security

We take reasonable steps to protect your data using secure systems and trusted third-party providers. However, no online system is completely secure.

8. Your Rights (GDPR & International Users)

If you are in the EU or similar regions, you have the right to:

• Access your personal data

• Correct inaccurate information

• Request deletion of your data

• Withdraw consent at any time

• Lodge a complaint with a data protection authority

To exercise your rights, contact: anna@beneaththelexicon.com

9. Data Retention

We keep your information only as long as necessary to:

• Provide our services

• Meet legal and accounting obligations

• Resolve disputes

10. Third-Party Links

Our Website may link to other sites. We are not responsible for their privacy policies or practices.

11. Changes to This Policy

We may update this Privacy Policy occasionally. Updates will be posted on this page with a revised date.

12. Contact Us

If you have any questions, contact us at:
Email: anna@beneaththelexicon.com
Website: www.beneaththelexicon.com